Careers

Head of Digital/Performance Marketing/Growth Marketing
Utah

Responsibilities

• Lead paid advertising strategy and execution. Own paid P&L - define and execute paid digital roadmap and planning. Work closely with President to define and drive future growth objectives. 
• Establish and consistently optimize monthly, quarterly, and annual media spend and testing plans to achieve paid traffic, acquisition, and revenue metrics within budget
• Design attribution approach for TAFT, developing internal models and (if appropriate) identifying/onboarding external partners
• Collaborate with two internal team members (creative-focused) and build team along with external agencies, ensuring proper structure and execution of campaigns to meet top-to-bottom funnel objectives across channels
• Consistently optimize spend across existing channels (including social, programmatic, affiliate, offline etc), establishing scalable data dashboards and real-time monitoring processes to effectively manage performance
• Develop and maintain a robust testing plan across new and existing (mostly Facebook) channels to diversify spend and minimize reliance on primary channels
• Manage evaluation and onboarding of all new channel partners
• Work closely with the internal creative team to maintain pipeline of creative assets and communicate/refine best practices for each channel, format, and audience
• Maintain brand standards and ensure compliance across all performance marketing and communications channels
• Work effectively with product and planning teams to support product launches and inventory plans, adjusting campaigns as needed to support effective sell-through within seasons
• In collaboration with e-commerce and customer experience, ensure congruent end-user experience across media, site, and post-visit communications
• Stay up-to-date on all changes impacting key media channels (including Facebook, programmatic, Pinterest, affiliate, offline)

Qualifications

• 5+ years of performance marketing experience on an in-house marketing team or agency team, including both media strategy and direct execution of media buys across social, digital, search, affiliate, and offline channels. 
• Deep experience with the Facebook paid advertising platform 
• Deep experience with attribution modeling, including the ability to independently build/refine models for both digital and offline spend to effectively evaluate and optimize media investments
• Exceptional quantitative skills and orientation toward data-driven decision making
• Demonstrated ability to balance media execution across objectives (balancing prospecting/retargeting) and incorporate branding at every touchpoint
• Aptitude for testing (channel, campaign, & creative) combined with demonstrated rigor around testing methodology, objective setting, and KPI tracking 
• Strong collaborative skills and experience working with brand/creative teams to guide and optimize creative

To apply send resume to Brigham@Taftclothing.com